This will help you target the right people in the most effective way.Ĭonsumer segments can be broken down by demographic and geographic variables like age, gender, place of residence, education, occupation and household income. Consumer segmentationĭivide consumer audiences based on traits they share. Eight Analysis Types to Identify Market Opportunities 1. Now, let’s examine how to analyse these factors to ignite your next growth opportunity. Then, you can evaluate the market and assess consumer needs and how they are being met by companies today. Complete visibility is key to making data-driven decisions. But we’re here to help you get there.īefore we get started, it’s important for you to have a deep understanding of your company's business direction, resources, strengths and capabilities. What’s clear: your company’s future success depends on your ability to determine which strategies will sustain growth. From the pandemic to inflation and war, it’s become more challenging to thrive amid the upheaval.
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